As a consumer, you want to associate wit... by Tom Peters | We Heart Quotes

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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

- Tom Peters

Other quotes by Tom Peters

Want

Celebrate what you want to see more of.

- Tom Peters

One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.

- Tom Peters

If I read a book that cost me $20 and I get one good idea, I've gotten one of the greatest bargains of all time.

- Tom Peters

People

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

- Tom Peters

I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.

- Tom Peters

Test fast, fail fast, adjust fast.

- Tom Peters

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When thought becomes excessively painful, action is the finest remedy.

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All parents should be aware that when they mock or curse gay people, they may be mocking or cursing their own child.

- Anna Quindlen

There is as much difference between the counsel that a friend giveth, and that a man giveth himself, as there is between the counsel of a friend and of a flatterer. For there is no such flatterer as is a man's self.

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The first duty of a human being is to assume the right functional relationship to society - more briefly, to find your real job, and do it.

- Charlotte Perkins Gilman